Turning research into authority at Atlassian.
EXECUTIVE GHOSTWRITERTHOUGHT LEADERSHIPSITUATIONAtlassian needed to build authority around distributed work, collaboration, and modern teamwork.
SOLUTIONI ghostwrote a series for Atlassian’s Head of Teamwork Lab, Dr. Molly Sands, transforming behavioral science and internal research into clear, compelling narratives on productivity and collaboration. Each piece connected insight to action, driving readers to Atlassian’s Team Playbook — research-backed frameworks for teams to solve meaningful challenges.
CHALLENGEThe market was saturated with content on remote work, making it difficult to differentiate Atlassian as a credible, research-backed leader in teamwork.
INSIGHTTeams don’t need more opinions on remote work—they need practical, evidence-based ways to work better together.
STRATEGYPosition Atlassian as the definitive authority on modern teamwork by translating research into actionable thought leadership that bridges insight and application.
RESULTSShifted Atlassian’s voice from commentary to authority
Turned research into a repeatable engine for thought leadership
Connected ideas to action—driving adoption of the Team Playbook
