Don’t make customers choose.
Helping them know at eero.

PRODUCT MARKETING
UX COPY
SITUATION

eero needed to help customers navigate a complex category — choosing the right mesh Wi-Fi system for their home. Too many options and technical specs created friction, leading to indecision and drop-off in the purchase journey.

CHALLENGE

Too many options and technical specs created friction, leading to indecision and drop-off in the purchase journey.

INSIGHT

People don't want to research routers — they want to feel confident they're choosing the right one.

STRATEGY

Remove decision friction by turning product selection into a simple, guided experience.

RESULTS

  • $521K in attributed revenue

  • 19% of total brand store sales

  • 77% quiz completion rate

  • 3.5× higher revenue per visitor vs. homepage

The "Find Your eero" quiz is a lightweight, mobile-first experience that makes it quick and easy for customers to confidently know which eero system they should purchase.
My role: UX copywriter, marketing copywriter, content strategist.

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