Shifting the product narrative at Slack.
SCRIPT WRITINGCOPYWRITINGTHOUGHT LEADERSHIPSITUATIONFollowing the acquisition of Slack, Salesforce customers didn’t know how to use the two together.
CHALLENGESlack needed to educate the public fast that it’s more than a messaging app.
INSIGHTSkeptics need proof points.
STRATEGYAdvertise Salesforce’s Slack Consulting services and create educational content for target industries.
RESULTSIncreased engagement with in-app events and feature discovery experiences
Encouraged experimentation with new and AI-powered features
Transformed product updates into motivating, user-centered narratives
Drove continued usage and deeper product adoption across Creative Cloud
