Shifting the product narrative at Slack.
SCRIPT WRITINGCOPYWRITINGTHOUGHT LEADERSHIPSITUATIONFollowing the acquisition of Slack, Salesforce customers didn’t know how to use the two together.
CHALLENGEUsers were skeptical of Adobe’s AI capabilities and unsure what to use them for.
INSIGHTIndustry-based use cases will make it easiest to see how to use Slack and Salesforce together.
STRATEGYAdvertise Salesforce’s Slack Consulting services and create educational content for target industires.
RESULTSIncreased engagement with in-app events and feature discovery experiences
Encouraged experimentation with new and AI-powered features
Transformed product updates into motivating, user-centered narratives
Drove continued usage and deeper product adoption across Creative Cloud
